### Lesson Plan: Purchase, Supplies, and Merchandising of Goods and Services III
#### Grade Level: Senior Secondary 3
#### Subject: Marketing
#### Duration: 90 minutes
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### Lesson Objectives:
By the end of this lesson, students will be able to:
1. Understand the objectives and challenges in the procurement process.
2. Differentiate between various supply chain strategies.
3. Identify key merchandising techniques to influence consumer behavior.
4. Analyze case studies to apply theoretical knowledge.
### Materials Required:
- Whiteboard and markers
- Projector and computer for slides/videos
- Handouts on key concepts
- Case study packets
- Sample product displays or merchandising visuals
### Lesson Structure:
#### Introduction (10 minutes)
1. **Greeting and Attendance:**
- Quick roll call.
- Brief check-in with students.
2. **Recap of Previous Lesson:**
- Quick Q&A on the last topic discussed (Purchase, Supplies, and Merchandising II) to refresh memory.
- Highlight the continuity and relevance of the new lesson to the previous one.
#### Main Content (60 minutes)
1. **Procurement Process (15 minutes):**
- Discuss objectives (e.g., cost minimization, quality assurance, timely delivery).
- Exploration of challenges (e.g., supplier reliability, price volatility, ethical concerns).
- Incorporate real-world examples (e.g., issues faced by companies like Apple or Walmart).
2. **Supply Chain Strategies (15 minutes):**
- Overview of key strategies (e.g., Just-In-Time, Lean Supply Chain, Agile Supply Chain).
- Discuss advantages and disadvantages of each.
- Use practical examples and visuals to illustrate the difference between strategies.
3. **Merchandising Techniques (15 minutes):**
- Discuss the role of visual merchandising, product placement, pricing strategies, and promotional tactics.
- Introduce concepts like cross-merchandising, point-of-purchase displays, and impulse buying.
- Show real-world images or videos of effective merchandising in stores.
4. **Case Study Analysis (15 minutes):**
- Divide students into small groups and distribute case study packets.
- Each group reads a different case study involving procurement, supply chain issues, or merchandising strategies.
- Groups identify key issues and propose solutions or discuss the successful application of strategies.
#### Activity/Practicals (10 minutes)
- Groups present their case study findings to the class.
- Encourage questions and peer feedback.
#### Consolidation and Review (10 minutes)
1. **Summary:**
- Review key points of the lesson.
- Allow students to ask clarifying questions.
2. **Quick Quiz:**
- A few short questions to assess understanding (e.g., What is the main advantage of Just-In-Time inventory?).
#### Homework/Assignment:
- Students to find a real-world example of a company implementing an innovative supply chain strategy or merchandising technique. Write a one-page report on their findings.
#### Conclusion:
- Appreciate students' participation.
- Brief preview of the next lesson topic.
### Assessment:
- Participation in discussions.
- Quality of case study analysis and presentation.
- Quiz results.
- Homework assignment.
### Reflection:
- Gather student feedback on the lesson.
- Reflect on what went well and what could be improved in future lessons.
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### Supplemental Notes:
Incorporate interactive elements such as polls or quick discussion prompts to maintain engagement. Consider adapting the lesson based on student interests and current events in the business world.